Search Engine Optimisation

Creating an online presence means that you now have two customer groups to satisfy with your web site.

The search engines who provide the means to your target market, and your target market.

Types of Search engines

Search Engines

These are large databases of web pages indexed automatically by spiders (programmes which visit your site after you have submitted your URL or for periodic updates of their own database).

Directories

With directories they are classified by subject and web sites reviewed personally by their staff and checked for relevancy and correct classification.

Pay Per Click  

These search engines allow you to bid for placement on your chosen keywords.

The highest bidder gains top place on any search results on their keywords.

This allows testing of different keywords and accurate costing of costs per lead generated and conversion rates of each.

Each search engine lists search results by different criteria, so entering the same keywords or phrases into different search engines will yield different results.

When reviewing search results most users will use the results on 1st or 2nd page, and only more determined venture further.

This shows the importance of search engine optimisation and getting your site in front of the most users for your chosen keywords.

The more relevant and focused you can make your keywords will result in lower numbers of better qualified prospective customers.

Use these resources to  Check your site with a selection of Search Engines

Keywords .  Home . Search Engines