Pay Per Click Guide

New to pay per click search engines ?  

This is the place to start.

Advantages of pay per click

Only pay for results
You control all costs
Very quick results - within 3 to 5 days.
You select the keywords on which you bid.
You decide how much to bid.
You decide which page the visitor will see.
Quick response allows testing of different web pages and sales copy.



If you have never used pay per click search engines before you need to do some inexpensive tests to get some idea of the cost per customer. The detail of how to calculate this can be found Here 

How to use pay per click search engines effectively

  1. Identify your keywords

  2. Know your allowable cost per visitor

  3. Check current bid prices with leading PPC search engines   Here

  4. If bid prices are below you allowable cost per visitor place a bid for top 3 place

  5. If the cost is too high consider a top 10 place or less popular engine

  6. If still not able to get bid value reconsider you keywords they may be too general.

  7. Research more specific keywords which are still relevant to your content.

  8. Track results by keyword so you know which are the most effective for your site

  9. Develop this by testing additional keywords with the aim of building list at lower cost per customer. Always look for value.

As your list of keywords grows you may want to look at simplifying the management of the bidding and tracking process. 

Most pay par click search engines allow for multiple keyword submissions via Excel spreadsheets of their online bid management tools.

With the popularity of pay per click search engines growing. A number of subscription based services are now available for managing large keyword lists. 

These tools are also useful for spotting bid gaps. 

This is when a bidder may drop his bid and a large gap appears between you and the next highest bid. Remember that you only need to bid 1p more than highest bid to gain 1st place.

I have seen a bid gap of £1 on espotting for the keywords "mobile phone" between 1st and 2nd place.

The business with the 1st place bid was wasting 99p on every click through as they only need to pay 1p more than the 2nd place bid.

 

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