Internet Copywriting
Good copy writing is essential for anyone who wants to sell online.
It is critical to get your visitors attention and hold their interest long enough to explain the customer focused benefits of you product.
This is an area in which lots of web sites fail (they tend to be brochure sites that list products and prices).
Lots of books are available on copywriting, although most relate to hard copy print and are not specific to the internet.
Make Your Words Sell is the only book I know which has been written just for the internet. The authors are Joe Robinson and Ken Evoy M.D.. Ken of Sitesell Inc is known for producing top quality products at reasonable prices.
Make Your Words Sell - Web Site
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